
ÁöÇÏöÀÌ ¸ØÃç¼°í.
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You see a gorgeous girl at a party.
´ç½ÅÀº ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
You go up to her and say, 'I am very rich. Marry me!'
´ç½ÅÀÌ ±×³à¿¡°Ô °¡±îÀÌ ´Ù°¡°¡¼ '³ª´Â µ·ÀÌ ¸¹¾Æ. ³ª¶û °áÈ¥ÇØÁà!' ¶ó°í ¸»ÇÑ´Ù.
That's Direct Marketing.
±×°ÍÀÌ Á÷Á¢ÀûÀÎ ¸¶ÄÉÆÃÀÌ´Ù.
You're at a party with a bunch of friends and see a gorgeous girl.
´ç½ÅÀÌ Çѹ«¸®ÀÇ Ä£±¸µé°ú ÆÄƼ¿¡¼ ³¡³»ÁÖ´Â ¿©ÀÚ¸¦ º»´Ù.
One of your friends goes up to her and pointing at you says,
´ç½ÅÀÇ Ä£±¸Áß Çϳª°¡ ±×³à¿¡°Ô ´Ù°¡°¡¼ ´ç½ÅÀ» °¡¸®Å°¸ç,
'He's very rich. Marry him.'
'±×´Â µ·ÀÌ ¸¹´Ù. ±×¿Í °áÈ¥ÇØ.' ¶ó°í ¸»ÇÑ´Ù.
That's Advertising.
±×°ÍÀÌ ±¤°í´Ù.